Why Are Ecommerce Services Indispensable Today?

Ecommerce services are used to create new software and programs, which allow people to sell their services and products online. They offer the most secure and complete ecommerce system that includes cross selling, recurring orders, online tracking and online store building. Ecommerce services have thrived with the rise in online trading.

Entities from all over the world conduct business using ecommerce services. They are highly beneficial for clients, as they get the knowledge and experience required to create e-commerce website for a small price.

Features

Below are some of the features and purposes of ecommerce services:-

1. Payment Gateways – The basic idea of using web services is to earn profits. For this, potential clients need to get as many options as possible, including PayPal and Visa.

2. Product Presentation – Surfers and users don’t take time in clicking to a different site the moment it catches their attention. That’s why products should be presented and categorized in a way that makes them easy to find in the lowest possible clicks.

3. Online Site Presentation – Half the sale depends on the look of a page. Irrespective of how good your product is or how attractive your price is, your page has to catch attention of potential customers in couple of seconds. That’s the main reason why the design and look of a page attaches great importance.

Additional Advantages

Ecommerce services are also beneficial for those who wish to trade online or outsource their work. If you have a customer service website, selling online through online web services is incredibly easy. All you have to do is to place a product in online store and ecommerce system would simplify the order processing for you.

Again, processing is segmented into the automated workflow based system, which includes order tracking, returns, shipping and backorders.

Ecommerce Services are highly essential to tap online clients. Internet has become an indispensable tool for selling online products and services. A perfect catalyst to boost sales online is through web enabled services.

Ecommerce – The Pros and Cons

It’s not a surprise that business from all across the board in New York City, corporate to local shops, have been shifting from physical sales to digital purchasing of their products or services. More and more people are simply ‘Googling’ the products that they want to find online and clicking on the first online shops that the see above the fold.

This form of selling and marketing has proven to be truly effective on large and small scales for any kind of business. Ecommerce; defined as online shopping, selling, and business, has swept the world as the emerging dominant form of sales and there are many reason; especially in places like New York City where people don’t have time necessarily to physically visit all of the stores they see in newspaper ads, magazines, and commercials. Yet like everything, Ecommerce can quickly become a double edged sword with both advantages and drawbacks.

With everyone shopping online in New York, businesses are shifting their products to online shopping carts; many of this digital entrepreneurs are quickly swayed by the advantages of ecommerce. These advantages include things like:

  • Being able to sell products 24/7 and make money while asleep.
  • Being able to appeal to a wider audience not limited by the physical. What this means is that people don’t have to live in the same city or state to buy your products
  • The ability to use ecommerce as a marketing tool to a businesses name out into the world to drive more sales and game to a company or business.
  • Speed. Much to my personal dismay, computers seem to not only be able to think faster than humans, but they can sell products faster tool.
  • Effort. Much of the effort of having to ring up a customer, fill out their information, and serve the customer are stripped away and essentially put on the customer themselves. This is also known as self service.

All of these advantages however seem to cover up the most apparent disadvantages despite their over-reaching repercussions. Drawbacks such as the ones listed below could destroy a business if they ever occurred.

  • 100% online businesses rely on platforms, servers, and technology that can crash at any point in time rendering the business useless.
  • Online sales completely take away the personality that you get from human interaction. These human interactions sometimes drive sales up and open new leads
  • Lawsuits. Ecommerce websites are vulnerable (no matter what people say) to hacking and digital theft which will leave you and your business wide open for lawsuits if any of your customers suspect this happened because of purchasing something through your website.

The disadvantages could go on for pages, but those three should get across the point that ecommerce web design can be a tricky business for some people. Yet New York consumers and retailers don’t seem to pay any attention to the disadvantages and continue to shop and sell online.

Ecommerce Trends To Watch For In 2017

Many studies have shown a double-digit rise in worldwide ecommerce sales in 2016. Many analysts even predict that the worldwide ecommerce sales will increase consistently till 2020. However, the number of people accessing ecommerce websites on their mobile devices has been increasing rapidly. Likewise, a number of studies have shown a steady increase in mobile commerce sales driven by customers’ mobile engagement behavior.

Each enterprise needs to ensure that its ecommerce website keep users engaged by functioning like a mobile app. It must optimize its ecommerce website for mobile devices and allow users make payment through popular mobile wallets. At the same time, the business also needs to keep track of the emerging ecommerce trends to accomplish higher conversion rate and increase digital commerce revenue. There is a series of trends that will impact and shape ecommerce sales in 2017.

7 Trends that will Impact and Shape Ecommerce Business in 2017

1) Personalized Shopping Experience

Unlike mobile apps, websites lack the capability to personalize user experience by taking advantage of the features of underlying device and operating system. But many enterprises nowadays use analytics tools to gather a wide variety of customer data. The data collected through analytics tools help businesses to identify the preferences and understand the behavior of individual customers. Also, an ecommerce business can leverage the information to engage customers by showing the right product, content, ads, and deals to each customer. It can further personalize the shopping experience of each customer and boost ecommerce sales by delivering app-like user experience.

2) Social Selling

The data posted on various websites depict that people spend more time on social networking platforms than other websites. Many businesses promote their products or services on popular social networks to divert visitors to their ecommerce websites regularly. There are a number of social networking websites that allow users to buy products or services directly without visiting an ecommerce website. Many social networks are even planning to roll out new features to generate more revenue by facilitating social selling. The ecommerce business owners can take advantage of these social selling options to promote their products more effectively and boost sales.

3) Chat Bots

Many high-traffic websites nowadays interact with customers through chat bots. In addition to working as customer service executives, the chat bots also help users to perform commercial activities like shopping and booking. Many ecommerce website developers and owners will soon explore ways to keep visitors engaged by interacting with the machines efficiently. However, an enterprise has to deploy a variety of chat bots to meet the varying needs and preferences of customers. Some ecommerce companies have already used chat bots to provide personal shopping service and send messages. Many enterprises will soon use chat bots to make their ecommerce website more interactive and make shopping experience personalized.

4) Artificial Intelligence

The popular mobile platforms make people use artificial intelligence on a daily basis. A large number of people nowadays perform common tasks by talking to their machines through Google’s Assistant, Apple’s Siri, or Microsoft’s Cortana. Large ecommerce companies like Amazon have already started using artificial intelligence to chat with customer. But the ecommerce websites will need a variety of personal assistant to optimize the end-to-end shopping experience. More and more ecommerce businesses will take advantage of artificial intelligence to interact with customers in a smarter way and without deploying additional staff.

5) Contactless Payment

The mobile commerce apps enable users to choose from many payment modes – debit/credit card, internet banking and mobile wallets. A large number of buyers nowadays prefer making payment through their mobile wallets to debit or credit cards. In USA, some companies like Starbucks are using contactless payment options successfully to generate more revenue. Hence, the customers will love to buy product from an ecommerce website that allows them to use contactless payment options. Hence, many enterprises have to redesign their ecommerce websites in 2017 to accommodate the emerging mobile and contactless payment options.

6) Same Day Delivery and Return

There are many people who still prefer brick-and-mortar stores to web stores due to instant delivery. The web store owners must focus on reducing the delivery time of online orders to make more people buy products online. A number of studies have also shown that many customers do not hesitate to pay extra for same-day delivery. Hence, the ecommerce businesses have to explore ways to reduce delivery time of orders. Some companies will even provide flexible delivery option to customers and set up local drop-off points to ensure faster delivery. Likewise, they also need to ensure that each customer has option to return orders without putting extra time, effort and money.

7) User Generated Content

Many people nowadays read the product review and comments posted by other buyers before buying a product. Likewise, many people even choose a web store based on the shopping experience posted by other customers. Hence, enterprises can easily boost ecommerce sales by providing additional information about the products through pictures, description, specifications, and user reviews. Many ecommerce businesses will encourage customers to write reviews and share their shopping experience. They will even explore ways to promote the product more effectively through the user generated content.

However, the ecommerce trends keep changing at regular intervals. Hence, an enterprise has to keep track of the emerging trends to generate more ecommerce revenue. At the same time, it must explore ways to attract and retain customers by improving discovery, logistics and delivery through latest technologies.