Advantages of Ecommerce – 5 Real Advantages of Online Marketing to Ponder About

Within the last 10 years, Ecommerce has seen a surge in profitability. Many businesses, both large and small, are looking to the web for increased consumer patronage. Here are some real advantages of Ecommerce:

1) Open 24/7. Ecommerce systems are operational all day, every day. Consumers can visit your site any time, day or night, regardless of whether or not your physical storefront is open for business. Even if you are operating a service-based operation, reservations and/or inquiries can be made any time of day to increase interest in your business.

2) A global market. Web sites transcend all physical boundaries. If your consumer has a computer and an Internet connection, he/she can do business with you.

3) Instant gratification. The Internet affords immediacy. Orders can be made and payments processed almost immediately online. Long gone are the days of catalogs and lost orders. With Ecommerce, your transactions will run more smoothly and efficiently.

4) Increase profits by reducing costs. One of the real advantages of Ecommerce is that you can truly cut costs. Physical store fronts require constant manpower. A good website can take the place of several salespersons. In addition, original manufacturers can often be identified and worked with to cut out the cost of the middle man supplier.

5) Let the customer help himself. A great facet of Ecommerce is that the customer initiates the business interaction by accessing the web site when it is convenient for him/her. Because of this, the consumer provide almost all of the transaction data that would otherwise be entered by a staff member. This kind of customer out-sourcing allows for you to cut costs.

The advantages of Ecommerce are plenty, and I have listed only a few. The clever investor will seriously consider Ecommerce as a new venue for his/her business.

eCommerce Website Promotion And Sale Ideas

No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will ultimately pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and growing revenue. Best of all, these promotions can also be used to encourage new visitors to become loyal, repeat customers. Many shopping cart platforms offer these eCommerce features, so take advantage of them!

Why Are Utilizing eCommerce Promotions and Special Offers Important?

The fact is, today’s online consumers are more savvy than ever. Combine that with the fact that there are more online buying options than ever before, and it’s no surprise that it can often take additional persuading to get your visitors to click that checkout button. In that context, consider your eCommerce promotions to be one of the most valuable persuasion tools available to you.

Boosting eCommerce Sales With eCommerce Promotions and Special Offers

Now that we understand the role special offers and promotions play in an eCommerce website, we’d like to share some powerfully simple promotions that we have seen work wonders for our clients. Of course, no two sites are identical, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are poised to collect any data needed to determine their effectiveness. That way, you will have tangible evidence behind your decisions and you can make permanent changes to your eCommerce store with confidence.

#1 – Free Shipping

It’s no secret that everybody loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the achilles heel of the eCommerce website. Apart from eliminating an expense many of your visitors may be expecting, free shipping can simplify the entire sales process.

Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse confidently knowing that the prices listed are what they’ll actually pay (plus a little for Uncle Sam, when applicable). Plus, they won’t be caught off guard with additional charges when they’re ready to checkout. From a psychological perspective, you’ll be at an advantage if your visitors are confident that the price they see is an accurate representation of their final cost.

One thing worth mentioning is that your company doesn’t necessarily have to eat the shipping costs, you can simply “hide” your shipping charges by embedding them directly into the price of the product.

#2 – Percentage Based Discounts

If brick and mortar storefronts have taught us anything, it’s that everyone loves to buy things that are “on sale”, and formatting your product pages to have a “sale price” can definitely increase conversions. Consider showing two prices for any given product, the “retail” price and your “sale price”. Experiment with different terminology such as “Suggested Retail” or “MSRP” to see what works best for your store or niche.

Even though percentage based discounts have become increasingly ubiquitous on eCommerce websites, they are still quite effective. Somehow, the human brain is still more enticed to purchase a product if an artificially inflated original price has been “slashed” down to a lower amount. Experiment with different percentages depending on your profit margins to find the percentage that is most effective for you. Any reputable eCommerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts, as increases in revenue are of the most value when you are making substantial profit on each sale.

#3 – Buy Something, Get Something Else For Free

Again, everybody loves free stuff. You can setup free product giveaways if a certain product is purchased or if sales of a specific product are dwindling.

If you’d like to increase your average order value, try adding a free product if a certain dollar amount is spent. You’ll be giving your customer the impression that they’re receiving a better value, while psychologically priming them to have a positive outlook on your company after the transaction. At the same time, it will create an incentive for them to spend more money each time they frequent your site.

#4 – Quantity Discounts

Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. These discounts can be structured any number of ways, including a flat rate, a fixed percentage, or a sliding scale.

This can be especially advantageous to eCommerce websites that are looking to sell both to the average consumer as well as distributors and merchants that need to buy in bulk. You can setup your quantity discount structure such that those looking to purchase in bulk do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.

#5 – Offering Reward Points

Offering your customers rewards point for each dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed in “points” or “dollar-value”, depending on what you think makes more sense for your target market. Many believe that website visitors are more enticed to spend “50 Example.com Dollars” vs “50 Example.com Reward Points”, so keep that psychology in mind when determining how to name your points system.

Getting creative with the naming of your rewards points system also presents an opportunity to strengthen your brand. For example, “Airplane Ticket Reward Points System” doesn’t have quite the same ring to it as “Frequent Flyer Miles”.

When To Use Special Offers:

While most eCommerce websites are practically always running some sort of special offer, there are certain times when special offers should especially be considered.

  1. Weekly / Monthly / Quarterly
  2. Pre-launch (of a website, of a new product, or anything else applicable)
  3. Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that align with your brand… e.g if you sell weight loss products, create a promotion centered around New Year’s resolutions.
  4. Abandoned Cart – Target abandoned carters via email with special offers to seal the deal.
  5. Email / Newsletter Subscription Offers – Include special offers and promotions exclusive to those on your email list. Advertise this on the site to encourage newsletter and email list signups!
  6. Social Media Engagement Incentivisation (e.g. Like us on Facebook for a 10% coupon)
  7. First Time Visitors – Create special offers for those making their first visit to your site.
  8. Customer Loyalty – reward repeat customers with special offers
  9. When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.

We recommend working directly with your eCommerce SEO company to help implement these strategies on your eCommerce website. Combining SEO expertise with an intimate understanding of your business is the best way to fill in the gaps from the ideas above. Furthermore, your eCommerce SEO agency will be able to align their SEO efforts with your eCommerce promotions so that your strategies can work together in harmony.

Ecommerce Solution? Seek Magento Development

Since its launch in 2008, almost 3 years ago Magento development has taken a huge plunge in to the software development industry serving as an excellent ecommerce solution. Available under the open source license version 3.0 and based on the Zend framework, Magento uses the open source scripting language PHP and MySQL as a server database. It serves as a best platform providing solution for retail industries allowing them to completely manage their online store.

The major advantages of Magento development which enables it to provide exceptional results in ecommerce solutions are as follows:

• One of the major advantages is that, it is based on open source platform as a result it is able to provide cost-effective solution.

• Allows controlling every corner-stone of the online store, starting form merchandising to promotions and many more. In fact, the creativity in Magento development has no limits.

• It also covers SEO features which allow your ecommerce store a prime spot in various search engines.

• It is integrated with Marketing and promotions tools.

• It is able to generate dynamic and robust ecommerce solution which includes product catalogs allowing the visitors to browse through various products and services offered by your ecommerce website, which also includes catalog management including Google base integration.

• It is also able to carve thriving ecommerce solution even for mobile platform such as iPhone.

• As it provides ecommerce solutions so it integrates multiple payment gateways such as PayPal, visa, MasterCard etc.

• It includes multi-lingual supports along with multiple currencies support.

• It also includes availability of various plug-ins, add-ons, extensions, templates etc.

• It uses open source scripting language PHP, along with other languages such as C, C++, JAVA/ AJAX etc. to provide thriving solutions in web designing as well.

• Moreover Magento is available in three versions Magento community, Magento professional and Magento enterprise, to encompass your Magento development requisite adequately.

Furthermore, offshore software development companies have quickly grasp the functionality and scalability of Magento and are already providing thriving results in ecommerce solution. Nowadays, you can even higher skilled and experienced Magento developers on hourly, monthly and project basis offered by these software development companies for your Magento development.

Integrated with so many features, advantages and benefits Magento development is indeed able to compromise your ecommerce solution in the most prominent way.