eCommerce Website Promotion And Sale Ideas

No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will ultimately pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and growing revenue. Best of all, these promotions can also be used to encourage new visitors to become loyal, repeat customers. Many shopping cart platforms offer these eCommerce features, so take advantage of them!

Why Are Utilizing eCommerce Promotions and Special Offers Important?

The fact is, today’s online consumers are more savvy than ever. Combine that with the fact that there are more online buying options than ever before, and it’s no surprise that it can often take additional persuading to get your visitors to click that checkout button. In that context, consider your eCommerce promotions to be one of the most valuable persuasion tools available to you.

Boosting eCommerce Sales With eCommerce Promotions and Special Offers

Now that we understand the role special offers and promotions play in an eCommerce website, we’d like to share some powerfully simple promotions that we have seen work wonders for our clients. Of course, no two sites are identical, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are poised to collect any data needed to determine their effectiveness. That way, you will have tangible evidence behind your decisions and you can make permanent changes to your eCommerce store with confidence.

#1 – Free Shipping

It’s no secret that everybody loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the achilles heel of the eCommerce website. Apart from eliminating an expense many of your visitors may be expecting, free shipping can simplify the entire sales process.

Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse confidently knowing that the prices listed are what they’ll actually pay (plus a little for Uncle Sam, when applicable). Plus, they won’t be caught off guard with additional charges when they’re ready to checkout. From a psychological perspective, you’ll be at an advantage if your visitors are confident that the price they see is an accurate representation of their final cost.

One thing worth mentioning is that your company doesn’t necessarily have to eat the shipping costs, you can simply “hide” your shipping charges by embedding them directly into the price of the product.

#2 – Percentage Based Discounts

If brick and mortar storefronts have taught us anything, it’s that everyone loves to buy things that are “on sale”, and formatting your product pages to have a “sale price” can definitely increase conversions. Consider showing two prices for any given product, the “retail” price and your “sale price”. Experiment with different terminology such as “Suggested Retail” or “MSRP” to see what works best for your store or niche.

Even though percentage based discounts have become increasingly ubiquitous on eCommerce websites, they are still quite effective. Somehow, the human brain is still more enticed to purchase a product if an artificially inflated original price has been “slashed” down to a lower amount. Experiment with different percentages depending on your profit margins to find the percentage that is most effective for you. Any reputable eCommerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts, as increases in revenue are of the most value when you are making substantial profit on each sale.

#3 – Buy Something, Get Something Else For Free

Again, everybody loves free stuff. You can setup free product giveaways if a certain product is purchased or if sales of a specific product are dwindling.

If you’d like to increase your average order value, try adding a free product if a certain dollar amount is spent. You’ll be giving your customer the impression that they’re receiving a better value, while psychologically priming them to have a positive outlook on your company after the transaction. At the same time, it will create an incentive for them to spend more money each time they frequent your site.

#4 – Quantity Discounts

Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. These discounts can be structured any number of ways, including a flat rate, a fixed percentage, or a sliding scale.

This can be especially advantageous to eCommerce websites that are looking to sell both to the average consumer as well as distributors and merchants that need to buy in bulk. You can setup your quantity discount structure such that those looking to purchase in bulk do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.

#5 – Offering Reward Points

Offering your customers rewards point for each dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed in “points” or “dollar-value”, depending on what you think makes more sense for your target market. Many believe that website visitors are more enticed to spend “50 Example.com Dollars” vs “50 Example.com Reward Points”, so keep that psychology in mind when determining how to name your points system.

Getting creative with the naming of your rewards points system also presents an opportunity to strengthen your brand. For example, “Airplane Ticket Reward Points System” doesn’t have quite the same ring to it as “Frequent Flyer Miles”.

When To Use Special Offers:

While most eCommerce websites are practically always running some sort of special offer, there are certain times when special offers should especially be considered.

  1. Weekly / Monthly / Quarterly
  2. Pre-launch (of a website, of a new product, or anything else applicable)
  3. Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that align with your brand… e.g if you sell weight loss products, create a promotion centered around New Year’s resolutions.
  4. Abandoned Cart – Target abandoned carters via email with special offers to seal the deal.
  5. Email / Newsletter Subscription Offers – Include special offers and promotions exclusive to those on your email list. Advertise this on the site to encourage newsletter and email list signups!
  6. Social Media Engagement Incentivisation (e.g. Like us on Facebook for a 10% coupon)
  7. First Time Visitors – Create special offers for those making their first visit to your site.
  8. Customer Loyalty – reward repeat customers with special offers
  9. When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.

We recommend working directly with your eCommerce SEO company to help implement these strategies on your eCommerce website. Combining SEO expertise with an intimate understanding of your business is the best way to fill in the gaps from the ideas above. Furthermore, your eCommerce SEO agency will be able to align their SEO efforts with your eCommerce promotions so that your strategies can work together in harmony.

Ecommerce Solutions: Hot Trends in the Market

Every year the online buyers are increasing. This uprising trend of ecommerce serves as an opportunity to generate maximum profit and on the other side it can be a final blow for the brick and mortar enterprises. Certain trends are discussed in this article which will provide an insight to the online retailers that will enable them to carry on the business among the uncertain paths of the web retailing.

Some of these trends are as follows: –

a. Unique Products: – Ecommerce Solutions include all the best ecommerce platforms such as magento. Unique Products refer to antiques, artworks, paintings and more that are difficult to find somewhere else. The sale of such products depends on the individual’s creativity as well as the brand and its reputation. It is the quality that creates demand of such products.

b. Arbitrators’ providing ecommerce sites: – Online traders can directly tie up with the firms who provide an ecommerce site setup as well as its maintenance to boost the business. Some of these third parties are Shopify and Volusion.

c. Mom & Pop effect: – The online mom & pop shops have a less growth due to increase in firm competition from chain stores. Yet, the online traders dealing with digital goods do have a success. This mom and pop advantage helps in recognition of the shop more than the customer loyalty. According to the CEO of Tactic Knowledge, smaller shops aren’t bothered with outdated organizational structures that divide an enterprise by different modes such as store, catalogue or digital.

Some companies provide these moms and pops of the internet with the tools to emulate with huge ones. Small and medium business enterprises get an advantage from such supportive firms.

d. Remarketing: – With a view to stand out among the competitors, every business may be small or huge has to be creative. Ecommerce has come up with new technique called Remarketing. This technique can be used in any of the ecommerce platforms say Magento development, X commerce development, eBay solutions, Zen cart development are a few. Remarketing refers to using multiple touches to develop prolonged interest in the product.

When visiting any ecommerce site, if it reflects the advertisements that match your interest, then the site has used remarketing.

Companies can easily follow those customers who just visit the website and exit without making any purchase. This can be possible through remarketing where ads and offers appear on the web page that the visitor is viewing.

However, these creepy ads can irritate the visitors.

e. Mobile: A very popular device almost everyone’s favourite which if has the internet connection can assist the users to do online shopping. Ecommerce sites should be compatible with mobile device as these devices are most preferred by people to access internet. Ecommerce websites with streamlined mobile apps get more sales. Facts reveal that average transaction price from mobile sales is 12% more as compared to sales generated from computer desktop based sales.

Physical stores cannot get this advantage as customers visit the store and review the prices then the search the same product on their mobile device to get a better option.

These trends can shift as per the time as ecommerce is a field that keeps evolving and advancing at regular intervals. The main thing that remains steady in the ecommerce field is to develop loyal customers with better quality customer service. To be at the top of ecommerce trends serves as an added advantage to the business when communicating with the clients.

Hiring ecommerce developers from Zesttech can also ease the task of the business owners and they can obtain ecommerce services at a nominal cost.

Creating an Instant Ecommerce Web Site With Little Or No Money

Creating an ecommerce web site doesn’t have to be as difficult or as costly as you may think. Many forms of ecommerce solutions can be extremely intimidating to new online marketers.

Though many new online marketers quickly realize the benefits of offering products online that can be instantly purchased and processed by means of an efficient shopping cart system, many fine the process of establishing efficient ecommerce systems complex, costly and technically intimidating. This is totally understandable however these factors alone drive many new online entrepreneurs away from testing and implementing eccomerce solutions that could bolster their visitors web experience and earn extra income from their web properties.

This doesn’t have to be the case, particularly if you do a little research. Ecommerce enabled web sites don’t have to involve laborious activity and costly start up investments.

One way to add value to your web property is to find an ecommerce solution that is “pre-designed” and pre-populated with products that compliment your existing content. These ecommerce systems can be plugged right into your existing web site and many require very little technical skills. Some pre-designed ecommerce solutions offer web site owners the ability to customize content, design and product categories with design elements and products that easily fit into your current web scheme and enormous the value of your existing content and offerings.

Here’s a few reasons you should consider this option, especially if you’re new to online marketing and ecommerce activities:

1. Low start up cost to completely ecommerce enable your website.

Obviously this is a huge advantage to those that want to determine ecommerce feasibility without spending huge sums of money.

2. Quick deployment with very low technical challenges.

If you simply do not have the technical resources for deploying an ecommerce site this totally removes the technical road blocks associated with deployment.

3. Scalability of the ecommerce solution is flexible and immediate.

Once you’ve tested the ecommerce solution you can quickly scale the product inventory and expand your offerings without having to call upon exhaustive resources and technical expertise.

4. Design customization of your ecommerce site for easy integration into existing content.

There’s no need to re-invent the wheel here, simply extend your current design, color schemes and layouts to the pre-designed ecommerce solutions to easily blend into your web site.

5. An overall reduction of typical headaches associated with design, development and deployment.

This is one area that totally intimidates many web site owners that are considering expanding their web properties to include ecommerce functionality. Pre-designed ecommerce solutions can totally eliminate these hurdles and allow you to easily test and deploy your ecommerce ideas.

6. Immediate niche level testing of your ecommerce ideas.

In many cases you may not be sure if your web site lends itself to ecommerce activities. Pre-designed, plug and play ecommerce web sites allow you to determine feasibility and test additional potential revenue streams that can bolster your existing web properties.

Although all of the factors listed above can prove vital with respect to adding ecommerce functionality to an existing web property, there are a few that are particularly important if you’re considering adding dynamic eccomerce functionality and additional monetization to any existing web presence.

One of the biggest advantages by far is the low start up cost associate with monetizing your web site with an ecommerce system. Low start up cost will allow you to test your ideas, offer targeted product lines for your visitors and evaluate the feasibility of expanding your ecommerce offerings without the fear of spending tons of money to do so.

Under typical conditions, testing any form of ecommerce system could be very expensive. Pre-designed ecommerce solutions eliminate this hurdle and allow you to accomplish this with very little effort, design cost and “back-end” administration cost. In most cases the products offered by these types of ecommerce systems are direct shipped to your customers and you never even have to become involved with the fulfillment process. It simply couldn’t be any easier than that!

Once you determine the feasibility of adding an ecommerce system to your web site you can migrate to a more controlled platform that allows more flexibility and increased profit margins once your initial testing is complete and you’re experienced positive results.

This process can occur after as little as a month or two of testing and satisfactory results have been observed.

One of the more pressing questions regarding pre-designed ecommerce systems is this… “Where can I find these types of pre-designed ecommerce systems that I can test?”

After researching a few of these options I’ve identified a solution that is easy, effective and quite simple to implement.

Here’s a simple solution that allows virtually anyone with a web site or web presence to start making extra money today. Amazon and Amazingwebstores.com offers a simple plug and play solution that’s quite easy to customize and integrate into almost any web site.

This is also effective because you can use the credibility of Amazon and the power of Amazon’s product inventory and technology to easily sell through your own customizable web store.

This gives you the ability to operate a fully functional web site powered by Amazon in minutes. Better yet they offer a FREE 7 day trial which allows you to familiarize yourself with the functionality and features associated with the program.

Don’t allow the possibility of adding ecommerce enabled functionality to your existing web properties to intimidate you. Sure cost, administration factors and fulfillment are all challenges however these issues can be addressed with solutions that are quite easy to implement. All that is require is a little research, testing and of course a little creativity.

Statistics show that online shoppers are steadily increasing. Test your ecommerce options by using pre-designed ecommerce web sites and systems that provide full functionality and credibility to expand your web presence and add value and functionality to your web properties.