The Financial Advantages of Ecommerce

When you have a local store in the market place your customers are limited. When you have an online store, the world is your market literally. This is one of the advantages of ecommerce. With the use of major search engines, your customers can find you a lot easier as well. One of the best things about ecommerce is lower costs for you to run a business. You can definitely save with advertising and marketing plans.

With visibility on all of the major search engines you can find tons more customers by utilizing ecommerce for your business. These search engines have the ability to hook you up to more visitors and customers than you ever thought possible. It also enables you to hire less employees to do jobs that can be done with software online.

This may sound silly, but an ecommerce store does not need a physical location. Of course you will then save on real estate costs and taxes as well. Customers can also navigate through an ecommerce site rather quickly and find what they are looking for. In a store it takes a lot longer to wheel your way around and find what you need.

Customers no longer have to travel to buy those special items on their list. All they have to do is sign online and find what they need to purchase in a click of a mouse. Ecommerce is also conducive to comparison shopping. Prices can very easily be compared from site to site online. Ecommerce websites can make more information available to their customers than a physical store can. This way you can list more bargains, discounts and coupons. Most of the info is provided by vendors to and is free to maintain.

Ecommerce sites can stay open all of the time. Physical stores can’t do this. This enables the business owner to make more sales around the clock. A customer always thinks an open all the time store is more convenient. Ecommerce also presents a golden opportunity for niche markets that they can’t find in the physical world. The internet has a vast array of niches available and many customers willing to shop at these sites. There are many advantages to ecommerce, but you must thoroughly research it first before setting out on an adventure of opening up your own online business. If you do so you can look forward to great success utilizing the principles of ecommerce.

Advantages Offered By Ecommerce Website Development

No matter what the size of the company, big or small, every company wants to expand their business. They want to use every way possible to market their products and services. Businesses organize marketing campaigns to spread the popularity and reach of their business. Ecommerce web development helps businesses in creating a personal bond with potential clients and consumers using the medium of internet. In the current era, Ecommerce apps and solutions are becoming imperative for every business or organization to claim their online presence. Ecommerce website helps a business in endorsing their products and/or services across the world in least possible time.

There are a number of ecommerce websites and apps created on a daily basis to fulfil the needs of different businesses. However, to survive the cut throat competition a business should have a highly effective ecommerce website design. A well designed and user friendly ecommerce website ensures high sales and business revenue.

Ecommerce web apps are increasing because of its high flexibility and ease of use they offer. Listed below are some of the advantages offered by Ecommerce website development:

– Ecommerce website development helps businesses in reaching their target audience which is based in the international market. This is one of the most important advantages provided by Ecommerce development. It helps any business located at any place to reach any client located at any corner of the globe.

-Ecommerce development helps a business in making their products and/or services available to potential clients round the clock. It helps you remain in touch with your clients 24 X 7. Your clients can also avail of your services at anytime of the day.

– Ecommerce apps are SEO friendly. SEO is the backbone of internet marketing. Ecommerce development provides great exposure to your business as it is SEO friendly. It makes your website more visible on search engines. Every potential client will view your website before they view you rivals’ website.

– It helps in the growth of international trade as well as the economy.

– Ecommerce development helps in easy customization. One can quickly change the contents within some time.

– Ecommerce site ensures highly scalable and secure process to help you expand your business on the online scale.

– It helps you enhance your business revenue. The user friendly nature of the website helps more potential users to visit your site.

– It is the most effective of marketing your business at affordable rates. This brings down the cost of advertising for a business.

– Ecommerce website development ensures high performance with fewer attempts.

– Last but not the least benefit is that it allows for ease in managing the ins and outs of business. You can easily track sales reports and understand what your clients are more interested in.

Ecommerce web development is a concept that has been introduced only a decade back and yet it has contributed to the growth of number of businesses. As people who are at home are managing online businesses through ecommerce websites the economy is experiencing good growth.

eCommerce Website Promotion And Sale Ideas

No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will ultimately pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and growing revenue. Best of all, these promotions can also be used to encourage new visitors to become loyal, repeat customers. Many shopping cart platforms offer these eCommerce features, so take advantage of them!

Why Are Utilizing eCommerce Promotions and Special Offers Important?

The fact is, today’s online consumers are more savvy than ever. Combine that with the fact that there are more online buying options than ever before, and it’s no surprise that it can often take additional persuading to get your visitors to click that checkout button. In that context, consider your eCommerce promotions to be one of the most valuable persuasion tools available to you.

Boosting eCommerce Sales With eCommerce Promotions and Special Offers

Now that we understand the role special offers and promotions play in an eCommerce website, we’d like to share some powerfully simple promotions that we have seen work wonders for our clients. Of course, no two sites are identical, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are poised to collect any data needed to determine their effectiveness. That way, you will have tangible evidence behind your decisions and you can make permanent changes to your eCommerce store with confidence.

#1 – Free Shipping

It’s no secret that everybody loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the achilles heel of the eCommerce website. Apart from eliminating an expense many of your visitors may be expecting, free shipping can simplify the entire sales process.

Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse confidently knowing that the prices listed are what they’ll actually pay (plus a little for Uncle Sam, when applicable). Plus, they won’t be caught off guard with additional charges when they’re ready to checkout. From a psychological perspective, you’ll be at an advantage if your visitors are confident that the price they see is an accurate representation of their final cost.

One thing worth mentioning is that your company doesn’t necessarily have to eat the shipping costs, you can simply “hide” your shipping charges by embedding them directly into the price of the product.

#2 – Percentage Based Discounts

If brick and mortar storefronts have taught us anything, it’s that everyone loves to buy things that are “on sale”, and formatting your product pages to have a “sale price” can definitely increase conversions. Consider showing two prices for any given product, the “retail” price and your “sale price”. Experiment with different terminology such as “Suggested Retail” or “MSRP” to see what works best for your store or niche.

Even though percentage based discounts have become increasingly ubiquitous on eCommerce websites, they are still quite effective. Somehow, the human brain is still more enticed to purchase a product if an artificially inflated original price has been “slashed” down to a lower amount. Experiment with different percentages depending on your profit margins to find the percentage that is most effective for you. Any reputable eCommerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts, as increases in revenue are of the most value when you are making substantial profit on each sale.

#3 – Buy Something, Get Something Else For Free

Again, everybody loves free stuff. You can setup free product giveaways if a certain product is purchased or if sales of a specific product are dwindling.

If you’d like to increase your average order value, try adding a free product if a certain dollar amount is spent. You’ll be giving your customer the impression that they’re receiving a better value, while psychologically priming them to have a positive outlook on your company after the transaction. At the same time, it will create an incentive for them to spend more money each time they frequent your site.

#4 – Quantity Discounts

Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. These discounts can be structured any number of ways, including a flat rate, a fixed percentage, or a sliding scale.

This can be especially advantageous to eCommerce websites that are looking to sell both to the average consumer as well as distributors and merchants that need to buy in bulk. You can setup your quantity discount structure such that those looking to purchase in bulk do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.

#5 – Offering Reward Points

Offering your customers rewards point for each dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed in “points” or “dollar-value”, depending on what you think makes more sense for your target market. Many believe that website visitors are more enticed to spend “50 Example.com Dollars” vs “50 Example.com Reward Points”, so keep that psychology in mind when determining how to name your points system.

Getting creative with the naming of your rewards points system also presents an opportunity to strengthen your brand. For example, “Airplane Ticket Reward Points System” doesn’t have quite the same ring to it as “Frequent Flyer Miles”.

When To Use Special Offers:

While most eCommerce websites are practically always running some sort of special offer, there are certain times when special offers should especially be considered.

  1. Weekly / Monthly / Quarterly
  2. Pre-launch (of a website, of a new product, or anything else applicable)
  3. Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that align with your brand… e.g if you sell weight loss products, create a promotion centered around New Year’s resolutions.
  4. Abandoned Cart – Target abandoned carters via email with special offers to seal the deal.
  5. Email / Newsletter Subscription Offers – Include special offers and promotions exclusive to those on your email list. Advertise this on the site to encourage newsletter and email list signups!
  6. Social Media Engagement Incentivisation (e.g. Like us on Facebook for a 10% coupon)
  7. First Time Visitors – Create special offers for those making their first visit to your site.
  8. Customer Loyalty – reward repeat customers with special offers
  9. When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.

We recommend working directly with your eCommerce SEO company to help implement these strategies on your eCommerce website. Combining SEO expertise with an intimate understanding of your business is the best way to fill in the gaps from the ideas above. Furthermore, your eCommerce SEO agency will be able to align their SEO efforts with your eCommerce promotions so that your strategies can work together in harmony.