Advantages of Ecommerce – 5 Real Advantages of Online Marketing to Ponder About

Within the last 10 years, Ecommerce has seen a surge in profitability. Many businesses, both large and small, are looking to the web for increased consumer patronage. Here are some real advantages of Ecommerce:

1) Open 24/7. Ecommerce systems are operational all day, every day. Consumers can visit your site any time, day or night, regardless of whether or not your physical storefront is open for business. Even if you are operating a service-based operation, reservations and/or inquiries can be made any time of day to increase interest in your business.

2) A global market. Web sites transcend all physical boundaries. If your consumer has a computer and an Internet connection, he/she can do business with you.

3) Instant gratification. The Internet affords immediacy. Orders can be made and payments processed almost immediately online. Long gone are the days of catalogs and lost orders. With Ecommerce, your transactions will run more smoothly and efficiently.

4) Increase profits by reducing costs. One of the real advantages of Ecommerce is that you can truly cut costs. Physical store fronts require constant manpower. A good website can take the place of several salespersons. In addition, original manufacturers can often be identified and worked with to cut out the cost of the middle man supplier.

5) Let the customer help himself. A great facet of Ecommerce is that the customer initiates the business interaction by accessing the web site when it is convenient for him/her. Because of this, the consumer provide almost all of the transaction data that would otherwise be entered by a staff member. This kind of customer out-sourcing allows for you to cut costs.

The advantages of Ecommerce are plenty, and I have listed only a few. The clever investor will seriously consider Ecommerce as a new venue for his/her business.

Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.

Contracts For Ecommerce Software – The Offer And Acceptance Procedure – Establishing The Offer

When making a sale online through ecommerce solutions a contract is formed between the seller and the buyer. The main issues involved when making a contract are how, when and where the contract is formed and how it is initiated. We can address these issues by examining the contract structure procedure that is based on the rule of offer and acceptance.

When setting up an online business it is necessary to abide by the ecommerce regulations. By setting out these guidelines both parties can establish the offer and acceptance procedure that can benefit them both. In this article we will look at the establishment of the offer and acceptance procedure.

In this establishment procedure the ecommerce regulations can be used to the seller’s advantage. It is possible to sell online, using ecommerce software, and take payment by credit card without finishing the contract online. The theory is to take into account that the customer is making an offer on the site and that the contract will be created only if the customer’s order is agreed to. This means that taking payment from the customer’s credit card does not signify acceptance. This is a common trait on ecommerce sites such as ecommerce and the recent Facebook store applications.

Online merchant accounts such as PayPal and Sagepay provide a refund facility to a customer’s credit card. Consequently, the terms of your ecommerce software should explain this so that your ecommerce solutions can abide by these regulations and take advantage of this system. The credit card may be charged before the contract has been created but if the customer’s order is refused a refund will be made by the merchant account company.

Offering a facility to take credits cards online via a merchant account is the best way in which ecommerce solutions can manage their payments online. The many merchant choices available do take a percentage of the processed transactions or charge a monthly fee. If the ecommerce software has an inbuilt service in which to contain the merchant account then your ecommerce store, eBay store and Facbook store will have the best potential for making sales.

Supplying more payment alternatives for your customers will produce more opportunities for the customer to convert. Customers are more familiar with one particular payment method and the ecommerce solutions ought to cater for this, this could be using PayPal, Google checkout and other certified merchant providers. The inclusion of other established secure payment features such as ‘Versign’ and PCI compliant groups on the order page will add to the trustworthiness of the ecommerce store, eBay store and Facebook store.

Creating the offer and acceptance procedure is of essential importance so make sure that your terms and conditions are in accordance with ecommerce regulations. As the seller you are able to establish these regulations to benefit the online business in taking orders and making sales. The establishment of the procedure is for the capacity of the online business to deal with credit cards without entering into a contract instantly with the customer. All ecommerce solution are based on taking orders and converting to sales, so by making it easier for your business and customers the more successful your ecommerce solutions will become.