Ecommerce Solution? Seek Magento Development

Since its launch in 2008, almost 3 years ago Magento development has taken a huge plunge in to the software development industry serving as an excellent ecommerce solution. Available under the open source license version 3.0 and based on the Zend framework, Magento uses the open source scripting language PHP and MySQL as a server database. It serves as a best platform providing solution for retail industries allowing them to completely manage their online store.

The major advantages of Magento development which enables it to provide exceptional results in ecommerce solutions are as follows:

• One of the major advantages is that, it is based on open source platform as a result it is able to provide cost-effective solution.

• Allows controlling every corner-stone of the online store, starting form merchandising to promotions and many more. In fact, the creativity in Magento development has no limits.

• It also covers SEO features which allow your ecommerce store a prime spot in various search engines.

• It is integrated with Marketing and promotions tools.

• It is able to generate dynamic and robust ecommerce solution which includes product catalogs allowing the visitors to browse through various products and services offered by your ecommerce website, which also includes catalog management including Google base integration.

• It is also able to carve thriving ecommerce solution even for mobile platform such as iPhone.

• As it provides ecommerce solutions so it integrates multiple payment gateways such as PayPal, visa, MasterCard etc.

• It includes multi-lingual supports along with multiple currencies support.

• It also includes availability of various plug-ins, add-ons, extensions, templates etc.

• It uses open source scripting language PHP, along with other languages such as C, C++, JAVA/ AJAX etc. to provide thriving solutions in web designing as well.

• Moreover Magento is available in three versions Magento community, Magento professional and Magento enterprise, to encompass your Magento development requisite adequately.

Furthermore, offshore software development companies have quickly grasp the functionality and scalability of Magento and are already providing thriving results in ecommerce solution. Nowadays, you can even higher skilled and experienced Magento developers on hourly, monthly and project basis offered by these software development companies for your Magento development.

Integrated with so many features, advantages and benefits Magento development is indeed able to compromise your ecommerce solution in the most prominent way.

Make Your Ecommerce Business Wildly Successful

The ecommerce industry is poised for significant growth in the near future. But, you can only expect to see results if you approach it the right way. The very first step is to develop an ecommerce website with all the relevant features that you would require for your business, for customer interactions and marketing campaigns.

If you are ready to launch your ecommerce business and see it grow into a successful online venture, here are a few tips for you to consider:

Don’t rush the launch

This is one of the biggest pitfalls. Forcing or rushing a launch could be your worst mistake. It’s OK to register a domain name, and put up a ‘coming soon’ page, but the real launch should be planned more carefully. Make sure that you launch only when you have some substantial groundwork done such as search engine optimization, content marketing plan, social media and paid advertisements etc.

Place your focus on the user

Right from the development phases of the website, make sure that the focus in on the user experience. Add every feature that will make it convenient for shoppers to buy from you. Keep the pricing, shipping policy and the return policies transparent. Also, ensure that the check out process is simplified.

Test absolutely everything

Prior to the actual launch, make sure that you test absolutely everything. Invest time and money in testing. It will definitely be worth it in the long term. For a moment think like a customer and figure out what they want and what’s not working.

Work closely with social

Social media is the heartbeat of an ecommerce business. It is extremely important that you include social media features on your ecommerce website so that customers can easily share their recent purchases with their friend and family. Maintain separate social media pages and ensure that you keep it ‘live’ with interactions.

Go mobile

If you aren’t thinking of a mobile strategy for your business, you may soon see the negative impact it has on your customers and your brand as a whole. When all your potential customers are mobile, make sure that you are not missing out on your probable sales by not having a mobile compatible website or a mobile app for your business.

Stay on top of SEO

As more and more ecommerce businesses are launched the competition gets fiercer. It is important to have a clear search engine optimization strategy in place so that you stay at the forefront always. It is important for long term success.

Continue evolving

Finally, it is important to note that you cannot simply launch your website and then step away. You will need to stay on top of things and understand the latest trends and implement them to your advantage.

Ecommerce businesses require a lot of planning and work before they are launched. Make sure that you take into consideration all the above factors and do not rush the launch of your ecommerce site.

Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.