The Advantages of an eCommerce Design for Your Website

An ecommerce design for a website is a bit more expensive than a
standard static website, but for an ecommerce business – an
internet-based business that conducts financial transactions
online – an ecommerce design for the website is fundamental.

When considering your website development needs, you may wonder
if there are easy ways around getting an ecommerce design for
your website since an ecommerce design is more expensive than
getting a site without ecommerce design features, especially if
funds are tight starting out.

There are a few alternatives to an ecommerce design that could
get you by until you can afford the development expense for an
ecommerce design, but if you take your ecommerce business
seriously, you really do need an ecommerce design because of its
many advantages over other websites.

As an alternative to an ecommerce design, you could use your
website as a lead generation tool without actually conducting
financial transactions online. If you use your website for lead
generation rather than getting an ecommerce design for your
website, you will have many manual tasks to accomplish that will
be time consuming.

You can use a contact form, email, a fax line, or a phone number
to accept orders offering payment options such as sending in a
check or money order or providing a credit card number by phone,
if you have a merchant account.

This is not a very good option for you or your customers;
however, for more than one reason. Your customers may not take
your ecommerce business seriously if you do not have an ecommerce
design website that accepts payments online. Online shoppers are
also generally impulse buyers.

If the process of purchasing something from your company is too
cumbersome, many will just surf the net and find another
alternative, so your sales potential will be diminished. You will
also have to manually process orders and payments and matching
the order to the payment can be a complicated task at times, so
your order fulfillment process might be inefficient.

That results in poor customer service, angry customers and
negativity against the reputation of your business. Really, it is
a vicious circle.

A more beneficial alternative to an ecommerce design is the use
of PayPal’s automated payment features. PayPal enables you to
place “Pay Now” buttons on your website which will enable your
customers to make online payments to your PayPal account.

This is certainly a better alternative than having no online
payment option on your website; however, a website with an
ecommerce design will likely be much more appealing to your
website visitors.

The benefits of an ecommerce design are that it enables your
customers to place orders quickly and easily, especially if you
have a shopping cart feature in your ecommerce design. Multiple
products or services can be purchased at one time, the order
(including tax and shipping) can be automatically totaled, and
the customer can make an online payment for the complete order.

Some ecommerce design features may even send the customer an
order confirmation and if you have shipping tracking built into
your ecommerce design, you can update your database when an order
ships and a tracking confirmation will be automatically sent to
your customers via email so they can keep tabs on the status of
their order.

The main advantages of an ecommerce design is that it automated
the sales process, improves customer confidence, increases sales,
and saves you loads of time in the order processing and follow-up
processes.

An ecommerce design might be a bit more costly than other designs
in the website development phase, but over the long run, your
ecommerce design will pay for itself ten-fold at least in
increased revenues and saved time.

The Advantages and Disadvantages of Ecommerce

I remember my mom used to always test the water before she would put my little kid sister into the bath tub. Later my dad would say “Son, look at both sides of the coin before you start anything”. So here we are; mind made up and all ready to take the plunge but just before we do, some primeval instinct makes us pause and check both sides of the coin. The internet will provide you with a fairly extensive list of relevant, irrelevant and some downright fictional list of advantages and disadvantages of electronic commerce. What I’ve done is to lay out the real issues that would irritate or delight you on a day-to-day basis. So here goes:

The disadvantages of ecommerce

These usually consist of silly mistakes on the part of either the store owner or the customer:

1. Returned items – a major disadvantage of ecommerce
Very often customers misunderstand a description or are simply in too much of a rush to bother reading the detailed product description. Thus, an electrical item such as a cell phone charger that requires 220V of electricity and meant for use when on tour in Asia, is bought for local use in USA and subsequently returned often accompanied with a nasty “this is not working” letter blaming the seller for selling sub-standard products.

2. Back charging of credit card transactions – an irritating ecommerce disadvantage
Linked to above point, the customer will reject the charges. When that happens, the credit card company will not only reverse the credit but also levy a charge on your account. It wasn’t your fault but you’ve got to shoulder it.

3. Data entry errors – silly mistakes that are potentially expensive
Glenn, the store clerk entered the price of a box of finest pears as $0.96 instead of $10.96. Over the next two days the store owner was swamped with hundreds of orders for Pears. The missing digit nearly wiped out the profits for that month. Friends swear they saw Allan the store owner laughing and crying at the same time. Meanwhile Glenn, thanks to Allan’s generous heart, is now in the packing section.

4. The search engine fog – this a big disadvantage of ecommerce
If you set up a brick and mortar store at a prominent location, you get noticed instantly and will have customers from the moment you are open for business. This is not an advantage with ecommerce. In the virtual world, the only location that matters is the location in the search engine’s search results. If you’re not on the first page of the search results then you are relegated to the back alleys of cyberspace.

5. Can be equally expensive – hidden costs are a major drawback of ecommerce
True, you don’t have to spend on utilities or staff or for that matter, even on an office. But setting up a good online store requires a lot of hard work by professional people. First, they need to build you a good online store and then, it needs to be marketed by. The people who do it need to have special skills and deep knowledge, both of which are expensive. Successful ecommerce internet marketing of your online store results in a good search engine rank. The downside of ecommerce is that, the moment you stop spending on e-marketing, the search engine rank begins to slip. In a brick and mortar store you have to pay premium rentals for a premium location. The equivalent of premium rentals for an online store is e-marketing.

6. Rogue web hosting – a major irritation in ecommerce
My dad used to say “It’s so difficult to find good help these days”. I say, it’s very difficult to find good web hosting these days. Dropping rates have resulted in ecommerce web hosting services companies often running themselves on little more than hot air or recruiting staff who are clearly not competent. Any resulting down-time can prove potentially expensive. It is relatively easy to find good professional help to build and market your online store or office but finding good web hosting is a different matter altogether.

The Advantages of ecommerce

1. Location neutral – A fantastic advantage of ecommerce
How often have you heard the words “Location, location, location”? The first advantage of ecommerce is that it is location neutral. Every website is at a prime location and your customer only has to travel the distance of a single mouse click to reach you.

2. No need for supervisors and cashiers – ecommerce has a big cost advantage
An online store or online office does not need a separate set of supervisors or cashiers. At the most it needs one person monitoring the sales. Everything happens in a neat and orderly fashion. In fact, you can open as many online stores as you like for less than 5% of what it takes to set up a brick and mortar store or office.

3. Open 24 x 7, 365 days of the year – ecommerce does not take a break
You may be asleep but in other parts of the World, customers are awake and busy shopping. Ecommerce search engine optimization lets you take full advantage of this.

4. Go international from day one. Electronic commerce internationalizes your trade in an instant!
You’ve heard the term “global village” being bounced around by all and sundry. But did you know of its connection with your trade? By setting up an online store or online office, you reach out to customers irrespective of their location on the globe. For all practical purposes, you and your customers live in a village – a global village on an international scale. The advantage of ecommerce web site solutions truly boggles the mind.

5. Look Ma, no paper, no storage but I got money in the bank – Advantage of magic in ecommerce
Your online store emails you the orders; you collect them and email your suppliers the packing slips. Your suppliers ship out the orders. You don’t have to stock anything and can be as paperless as you like. Even your cash is collected directly by your bank which emails you a monthly statement.

In final analysis, if you’re careful, the disadvantages of ecommerce will not exist.
On the advantage side of ecommerce, its power is such that all you need is a little imagination and you could run an empire out of a laptop computer. Retailbizmd provides retail consulting services to help corporations in driving profitable traffic and optimizing conversion rates.

Creating an Instant Ecommerce Web Site With Little Or No Money

Creating an ecommerce web site doesn’t have to be as difficult or as costly as you may think. Many forms of ecommerce solutions can be extremely intimidating to new online marketers.

Though many new online marketers quickly realize the benefits of offering products online that can be instantly purchased and processed by means of an efficient shopping cart system, many fine the process of establishing efficient ecommerce systems complex, costly and technically intimidating. This is totally understandable however these factors alone drive many new online entrepreneurs away from testing and implementing eccomerce solutions that could bolster their visitors web experience and earn extra income from their web properties.

This doesn’t have to be the case, particularly if you do a little research. Ecommerce enabled web sites don’t have to involve laborious activity and costly start up investments.

One way to add value to your web property is to find an ecommerce solution that is “pre-designed” and pre-populated with products that compliment your existing content. These ecommerce systems can be plugged right into your existing web site and many require very little technical skills. Some pre-designed ecommerce solutions offer web site owners the ability to customize content, design and product categories with design elements and products that easily fit into your current web scheme and enormous the value of your existing content and offerings.

Here’s a few reasons you should consider this option, especially if you’re new to online marketing and ecommerce activities:

1. Low start up cost to completely ecommerce enable your website.

Obviously this is a huge advantage to those that want to determine ecommerce feasibility without spending huge sums of money.

2. Quick deployment with very low technical challenges.

If you simply do not have the technical resources for deploying an ecommerce site this totally removes the technical road blocks associated with deployment.

3. Scalability of the ecommerce solution is flexible and immediate.

Once you’ve tested the ecommerce solution you can quickly scale the product inventory and expand your offerings without having to call upon exhaustive resources and technical expertise.

4. Design customization of your ecommerce site for easy integration into existing content.

There’s no need to re-invent the wheel here, simply extend your current design, color schemes and layouts to the pre-designed ecommerce solutions to easily blend into your web site.

5. An overall reduction of typical headaches associated with design, development and deployment.

This is one area that totally intimidates many web site owners that are considering expanding their web properties to include ecommerce functionality. Pre-designed ecommerce solutions can totally eliminate these hurdles and allow you to easily test and deploy your ecommerce ideas.

6. Immediate niche level testing of your ecommerce ideas.

In many cases you may not be sure if your web site lends itself to ecommerce activities. Pre-designed, plug and play ecommerce web sites allow you to determine feasibility and test additional potential revenue streams that can bolster your existing web properties.

Although all of the factors listed above can prove vital with respect to adding ecommerce functionality to an existing web property, there are a few that are particularly important if you’re considering adding dynamic eccomerce functionality and additional monetization to any existing web presence.

One of the biggest advantages by far is the low start up cost associate with monetizing your web site with an ecommerce system. Low start up cost will allow you to test your ideas, offer targeted product lines for your visitors and evaluate the feasibility of expanding your ecommerce offerings without the fear of spending tons of money to do so.

Under typical conditions, testing any form of ecommerce system could be very expensive. Pre-designed ecommerce solutions eliminate this hurdle and allow you to accomplish this with very little effort, design cost and “back-end” administration cost. In most cases the products offered by these types of ecommerce systems are direct shipped to your customers and you never even have to become involved with the fulfillment process. It simply couldn’t be any easier than that!

Once you determine the feasibility of adding an ecommerce system to your web site you can migrate to a more controlled platform that allows more flexibility and increased profit margins once your initial testing is complete and you’re experienced positive results.

This process can occur after as little as a month or two of testing and satisfactory results have been observed.

One of the more pressing questions regarding pre-designed ecommerce systems is this… “Where can I find these types of pre-designed ecommerce systems that I can test?”

After researching a few of these options I’ve identified a solution that is easy, effective and quite simple to implement.

Here’s a simple solution that allows virtually anyone with a web site or web presence to start making extra money today. Amazon and Amazingwebstores.com offers a simple plug and play solution that’s quite easy to customize and integrate into almost any web site.

This is also effective because you can use the credibility of Amazon and the power of Amazon’s product inventory and technology to easily sell through your own customizable web store.

This gives you the ability to operate a fully functional web site powered by Amazon in minutes. Better yet they offer a FREE 7 day trial which allows you to familiarize yourself with the functionality and features associated with the program.

Don’t allow the possibility of adding ecommerce enabled functionality to your existing web properties to intimidate you. Sure cost, administration factors and fulfillment are all challenges however these issues can be addressed with solutions that are quite easy to implement. All that is require is a little research, testing and of course a little creativity.

Statistics show that online shoppers are steadily increasing. Test your ecommerce options by using pre-designed ecommerce web sites and systems that provide full functionality and credibility to expand your web presence and add value and functionality to your web properties.