Ecommerce Solutions: Hot Trends in the Market

Every year the online buyers are increasing. This uprising trend of ecommerce serves as an opportunity to generate maximum profit and on the other side it can be a final blow for the brick and mortar enterprises. Certain trends are discussed in this article which will provide an insight to the online retailers that will enable them to carry on the business among the uncertain paths of the web retailing.

Some of these trends are as follows: –

a. Unique Products: – Ecommerce Solutions include all the best ecommerce platforms such as magento. Unique Products refer to antiques, artworks, paintings and more that are difficult to find somewhere else. The sale of such products depends on the individual’s creativity as well as the brand and its reputation. It is the quality that creates demand of such products.

b. Arbitrators’ providing ecommerce sites: – Online traders can directly tie up with the firms who provide an ecommerce site setup as well as its maintenance to boost the business. Some of these third parties are Shopify and Volusion.

c. Mom & Pop effect: – The online mom & pop shops have a less growth due to increase in firm competition from chain stores. Yet, the online traders dealing with digital goods do have a success. This mom and pop advantage helps in recognition of the shop more than the customer loyalty. According to the CEO of Tactic Knowledge, smaller shops aren’t bothered with outdated organizational structures that divide an enterprise by different modes such as store, catalogue or digital.

Some companies provide these moms and pops of the internet with the tools to emulate with huge ones. Small and medium business enterprises get an advantage from such supportive firms.

d. Remarketing: – With a view to stand out among the competitors, every business may be small or huge has to be creative. Ecommerce has come up with new technique called Remarketing. This technique can be used in any of the ecommerce platforms say Magento development, X commerce development, eBay solutions, Zen cart development are a few. Remarketing refers to using multiple touches to develop prolonged interest in the product.

When visiting any ecommerce site, if it reflects the advertisements that match your interest, then the site has used remarketing.

Companies can easily follow those customers who just visit the website and exit without making any purchase. This can be possible through remarketing where ads and offers appear on the web page that the visitor is viewing.

However, these creepy ads can irritate the visitors.

e. Mobile: A very popular device almost everyone’s favourite which if has the internet connection can assist the users to do online shopping. Ecommerce sites should be compatible with mobile device as these devices are most preferred by people to access internet. Ecommerce websites with streamlined mobile apps get more sales. Facts reveal that average transaction price from mobile sales is 12% more as compared to sales generated from computer desktop based sales.

Physical stores cannot get this advantage as customers visit the store and review the prices then the search the same product on their mobile device to get a better option.

These trends can shift as per the time as ecommerce is a field that keeps evolving and advancing at regular intervals. The main thing that remains steady in the ecommerce field is to develop loyal customers with better quality customer service. To be at the top of ecommerce trends serves as an added advantage to the business when communicating with the clients.

Hiring ecommerce developers from Zesttech can also ease the task of the business owners and they can obtain ecommerce services at a nominal cost.

Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.

3 Key Advantages Ecommerce Offers

Were you that kid who set up a ice-cream stand in your neighborhood, dreaming of making enough so that you could buy that GI Joe/Barbi doll that was all the rage? Have you grown into an adult who goals of making enough to not have to fret too much about offering for your family or perhaps purchasing cool grown-up devices?

The Internet and Ecommerce have made global entrepreneurship possible, and along with it your dreams of financial security and more. I read somewhere that if you want to market something, you cannot miss NOT to go online. You have to go worlwide. Why?

Market Size

There are various advantages e commerce offers a merchant that a conventional business cannot (not without having to spending a ton of money, at least). For one, the online market is gigantic. 17% of the world’s population or over 1 billion people are online today. In 2006, shoppers spent a $102.1 billion online. Be sure that your web store takes advantage of this wide market by selecting and making use of a top-notch online ecommerce shopping cart solution.

Complement Your current Store

“90% of those surveyed say they have a better overall shopping experience when they research products online before shopping in-store.” – Harris Interactive

If you already manage a conventional brick-and-mortar store, an online store may actually elevate the profit of your offline store. We live in an age where data is competency. Consumers like to know a thing or two about the products they’ll be buying before they make purchases. Psychologists have suggested that several people research before they purchase for several reasons. Some like to be warranted that they are getting the best offers. Others like to know that they are doing the perfect thing by obtaining something that they need. From a marketing point of view, as long as you custom designed your information to target these various groups, you can pretty much assured to have sales.

DIY – Not A Hindrance

To take full advantages e commerce opportunities that the Internet provides, you need to make sure that you pick the best ecommerce solution. If you’ve made the suitable choice, you can run multiple online stores with relative ease. This is one of the key advantages e commerce solutions provide. You don’t have to worry too much about HR matters, storage space and boring department meetings. All you need to do as a merchant is make sure you market your store well, see to it that your site is “sticky” and ready to win over customers, and finally make sure that you have time to approve payments (if you do not subscribe to a payment gateway/processor) and reply customer email. That leaves plenty of time for golf, family and that vacation you’ve been wishing to go on.